Branding & Identity

We begin by identifying goals for your brand and determine the technical specifications and creative guidelines required to accomplish those goals. This will result in a core concept that will inspire both potential clients and employees to see your business in a new light.

Utilizing the details from the Strategy & Consultation phase, we can begin to conceptualize your brand and identity. It is important to consider a variety of different visual ideas before deciding on a particular direction for design. This will ensure that your brand aligns with the culture and message of your business.

Though many brands appear simple, the process to arrive at a final design requires time and attention to detail. The most successful identities are created from thoughtful revisions and iterations, each progressively improving upon the core concept until a final product is achieved.

Even the most successful brands have gone through subtle evolution over the years. Rebranding doesn't inherently imply a failed original brand, but rather that a business has identified an opportunity for growth. Maintaining a progressive identity will exhibit your motivation to remain innovative to current and potential clients.